Communication
and
Education

"Description begins in the writer's imagination, but should finish in the reader's" - Stephen King

Overview and social media

Presentations

Publications

Educational Workshops

Contests

Events

Introduction

Social media

Conclusion

Introduction

Informing people about our project !MPACT (Modular, Personalized Autoimmune Cell Therapy) was an important aspect of our iGEM year. We wanted to create awareness for our project in which we succeeded! It is the mission of all iGEM teams to educate the overall society about the fast growing field that is synthetic biology. To achieve this, communication is key, as there is still a lot to learn from society itself. How do people react to our project? what are our strengths and weaknesses? What should we improve on? These are questions we explored. Scientists should not forget this, because communicating the accomplishments of iGEM teams increases the trustworthiness of synthetic biology. As a result, an educational, safe and innovation driven environment.


Reaching out to the overall public can, and should be done in multiple ways. Therefore, we developed an impact scale which describes the impact our team has on each different audience group we approached.

Figure 1 | IMPACT scale.

Through our research on human practices, published on our human practices wiki page, we concluded that scientific communication is crucial, particularly when creating new therapies that are intended to become commercially successful.


A continuous flow of information through scientists themselves at all age levels is essential. The results from this study on ethics and the opinions of the general public on synbio can be found in the human practices section of our partnership page. We conducted science education and communication at many age levels in society for this reason. We accomplished this, among other things, by promoting our team and project on social media, setting up promotion through the Technical University of Eindhoven and publishing articles, presenting at events, and organizing various workshops.


To broaden our impact, we furthermore educated different audience groups. First, we organized a challenge day for more than one hundred high school students at which we introduced the students to the concept of synthetic biology through practical assignments. Second, we taught elementary school children about the basic principles of DNA. Lastly, we organized a workshop for students of the Technical University of Eindhoven. For more information, read below. The detailed explanation of these events can be found on our education award wiki page.

Social media

During every step of our journey we communicated our mission; innovating healthcare and our vision; pushing the limits of synthetic biology, through all our social media channels: Instagram, Facebook, Twitter, and LinkedIn. This allowed us to include our followers in our iGEM journey. The purpose of these channels was to demonstrate in an approachable manner how educational, enjoyable, and most importantly, crucial our work is. Additionally, we wanted to spread the word about synthetic biology and educate others about it. We posted at least twice a week about our team, project, sponsors, events, and other topics to put this into effect!


Furthermore, we organized a partnership week on Instagram together with iGEM BOKU Vienna. In this week we posted about our joined human practices study in which we investigated the ethical considerations of the general public and experts on synthetic biology. We posted the definition that the experts of different fields gave to synthetic biology, showed how we made and analyzed our surveys, how we performed interviews, and finally published our results and conclusions. The detailed version of our social media partnership week can be found on our partnership wiki page.


Figure 2 | Social media collage. In this social media collage a selection of our favorite publications are shown.

Conclusion

Synthetic biology is a rapidly emerging field that is creating new life-forms, new treatments and new products. It has the potential to improve our quality of life and help us solve many world issues. As such, our team has been working on !MPACT, a proof of concept for a Modular Personalized Autoimmune Treatment starting with the application towards ANCA associated vasculitis. As an iGEM team we are aware that communication is important and that there are many opportunities to lower the threshold for others to learn about synthetic biology.


In order to accomplish this, we devised different ways of science communication, developed and implemented education of different groups of society and worked on outreach materials related to synthetic biology. We developed the iGEM Impact Scale to rate the impact that our team has. The Impact Scale is a tool that helped us understand what we did and quantifies the impact of our actions. Therefore, we recommend other iGEM teams to use the tool as well in the future.


With everything that we published on this wiki page we tried to create awareness of synthetic biology, set up collaborations with other institutions, educate people on synthetic biology and improved our own pitching and science communication skills. Even though each of our actions have a specific impact, we encourage other iGEM teams and researchers to keep on communicating about what they do as broadly as possible. This is needed because the field of synthetic biology is expanding and we noticed that the world is curious and enthusiastic to learn about this field. Lastly, we hope to be an inspiration for others to make impact with synthetic biology, through science communication.

Demo day

Drinks, pitches & demos

Lecture talk

RiboPro Crash Course

Demo day

16-05-2022

Our team took part in a demo day event hosted by the Eindhoven University of Technology's Health community at the start of the development of our project. We vocally presented our project, supported by two posters with information about our team and project, among other student teams working on health-related projects. An excellent chance to introduce our project to other students and academic professionals for the first time.


It was enjoyable to share our project, create awareness of synthetic biology and receive thoughts and feedback. We gained knowledge on how to simplify our project description for students and academics from different academic backgrounds. Lastly, we used the feedback to simplify our pitch to reach the general public and even more students from other disciplines.

Figure 1 | Ambiance impression of the demo day.

Drinks, pitches & demos

06-07-2022

We learned during our iGEM journey that making the correct connections and contacts is crucial to validate the project. Through networking, we gained access to events like the drinks, pitches & demos event held at the High Tech Campus Eindhoven. At this event, emerging businesses and student initiatives get the chance to pitch their concepts to companies based at the High Tech Campus. This campus area, also known as Brainport Eindhoven, is one where a lot of innovation takes place. It is the home basis of many respected research institutes and significant high-tech companies such as ASML, Philips and Thermo Fisher Scientific. We met several influential innovators at the event and were given another opportunity to pitch our project!

Figure 2 | Promotion post of drinks, pitches & demos.

Lecture talk during the master introduction week

30-08-2022

Annually, our university, organizes a Master Kick-off to welcome incoming master students, both Dutch and international. During the three-day Kick-off event, the master students are introduced to their program, and they get the chance to network with local high-tech companies and teams. We introduced our iGEM team to the new Biomedical Engineering students during this Kick-off. We provided a 10-minute presentation about the iGEM competition, our project in detail, and what it means to be a member of team iGEM. We received a lot of positive comments, and hope to have inspired these students to enter the iGEM contest in the future!


We are very thankful to our university for giving us the opportunity to present at the Master Kick-off and the recruitment events mentioned one section above, as well as for supporting our iGEM project!

RiboPro Crash course

07-10-2022

On the 7th of October we organized a Crash Course on the potentials of mRNA technology for synthetic biology at our university. We invited numerous research groups working on the development of medicines and protein expression, including the synthetic biology, the precision medicine, the protein expression, and chemical biology. Besides, our team invited and advertised the Crash Course to more than 400 Biomedical Engineering students. Due to the expertise of the company RiboPro, we asked them to perform the Crash Course. RiboPro is an innovative service provider, producing high-quality, high-performance mRNA products, which is said to be a technology to accelerate research, revolutionize vaccine development and create breakthrough therapies. Additionally, RiboPro is one of our sponsors. More information about this innovative company can be found on the Sponsor page!


During the Crash Course, Sander van Asbeck, founder and CEO of RiboPro, highlighted the ins and outs of mRNA and, moreover, how one can benefit from mRNA technology in research. We educated many researchers and students on mRNA technology in this crash course, a technique that is essential in the field of synthetic biology. Additionally, we established a connection between RiboPro (a startup company) and the university. We believe this has sparked some potential collaborations!

Figure 3 | RiboPro Crash Course.

Infomail

ICMS magazine

Cursor interview

Vascuzine magazine

Protatype

Podcast synbioNL

Infomail

09-03-2022

Protagoras is the Biomedical Engineering study association at our University (Eindhoven University of Technology). At the time, all of our team members were part of this study association. In March 2022, our team was still looking for new members and therefore we promoted our team and the iGEM competition through the infomail of this association. This infomail was send to more than 1000 Biomedical Engineering students!

Figure 1 | Our publication in the infomail of March 2022. Here you can read the infomail that was send to all biomedical engineering students.

The half-yearly highlights magazine of ICMS

01-06-2022

In June we were interviewed for the half-yearly highlights magazine of the Institute for Complex Molecular Systems (ICMS). In this article we shared our first concept for the iGEM competition.


In the article, we elaborated on the concept of making decoy receptors upon an extracellular stimulus. We propose this concept as such that the cell would in theory function as a vacuum cleaner cell within your body. A concept that could be used for multiple applications! For instance, cleaning up disease-associated molecules that float around in the bloodstream. After feedback from multiple stakeholders we adjusted this concept until eventually !MPACT was formed. You can read the article on page 28.

Figure 2 | The half-yearly highlights magazine of ICMS edition 01 of 2022.

Cursor

07-09-2022

At the end of the summer in which we performed most of our lab work, one of our team members was interviewed by Cursor. Cursor is an online magazine that covers news that occurs at our university. In the article we talk about our project and participation in the iGEM competition. Furthermore, we elaborated on the two events that we organize as a team, the Mini Jamboree Benelux and the Challenge Day for high school students. The Mini Jamboree Benelux is a yearly meet-up for the Benelux iGEM teams and the Challenge Day was an event for high school students that we organized for the first time. Since this article is mostly read by students and staff of the Eindhoven University of Technology (TU/e), we saw this as an opportunity to spread to word about our project and our events.

Vascuzine - the info magazine for vasculitis patient and their constituency

01-12-2022 - to be released

With our project !MPACT we focus on the application towards the autoimmune disease ANCA associated vasculitis. For the human practices aspect of our project we interviewed seven vasculitis patients. Via the vasculitis association in the Netherlands we got in contact with these patients. After the interviews, the vasculitis association asked us to write an article in Dutch for their magazine. Our team saw this as an opportunity to inform other vasculitis patients in the Netherlands about our project and about iGEM in general. With !MPACT we aim to eventually help these patients and therefore communicating with this specific group was very important to our team. Furthermore, we wanted to inform these patients about the possibilities of synthetic biology in therapy development. Still, we are aware that we need to perform responsible research and therefore clearly explained that !MPACT is merely the first step in a long and difficult trajectory of research to an effective treatment.

Protatype

To be released

The TU/e's Department of Biomedical Engineering's study association, SvBMT Protagoras, allowed us to write an article for their association magazine called ‘Protatype’. By doing so, we have the ability to reach out to future biomedical engineers with an in-depth look at the biomedical aspects of our project. This article is to be published in their next magazine.

SynbioNL podcast

06-11-2022 - to be released

SynbioNL is the Netherlands’ synthetic biology community. Alumni of dutch iGEM teams created this network this year to link Dutch synthetic biology researchers. In the run-up to the Grand Jamboree, they approached our team with the goal; interviewing current iGEM teams for a podcast series called “Meeting the bio-dreamers”. Four of our team members, Floor, Jakob, Elisa, and Jolien, answered their questions and spoke about our project in the podcast. We were glad to contribute to this request. It was quite enjoyable for our team to talk about our project, explain why we chose our particular subject, highlight findings, and offer guidance to upcoming igemmers! Our team was introduced to a new audience because this was the first time we took part in a SynbioNL community initiative. As a result we awarded the podcast four stars.

Figure 3 | The podcast recording in the making.

Challenge day

Workshop bachelor market

DNA lesson primary school

Challenge day

14-09-2022

On the 14th of September, our team organized the Challenge Day. The first time in iGEM TU Eindhoven history to do so. Around 100 high school students of the levels 5 and 6 VWO (the highest form of high school education in the Netherlands) came to our university to learn about synthetic biology. These students are the engineers of the future and we wanted to make them aware of the possibilities within synthetic biology. Besides the learning experience for the students, we had a learning experience ourselves. We learned how to organize an event and how to inspire the new, young generation about the possibilities of this growing science field.


The day consisted of a theoretical exercise and several practical exercises. For the first part, students had to make their own synthetic biology project and visualize this through a poster. At the end of the day they had to defend their project to a critical jury at a poster market. For the practical exercises, students went into the lab and had a tour around the university. More about this exciting, inspirational day can be read on the education award page. This workshop has received 4 stars, because it had a large impact on the public that was new and seemed unreachable. Since, for the students, it was their first encounter with the TU/e campus and the subject synthetic biology.

Figure 1 | E. coli art, one of the practical exercises. Students make acquaintance with synthetic biology inside a laboratory.
Figure 2 | Poster making, the theoretical exercise. student were finding out the possibilities of synthetic biology by making their own project.

Workshop bachelor market

25-08-2022

On the 25th of August, our iGEM team was present at the bachelor introduction week. We gave a 45 minute workshop where students from different departments made caviar. This caviar was created by adding an alginate solution to a calcinate bath, which created small edible bubbles. Furthermore, we informed the students about the possibilities of synthetic biology and gave our own project as an example. This was a great practice for our team as we end up giving the same (slightly improved) workshop during the Challenge Day.


More information about this workshop can be found on the education award page. This workshop has received 3 stars because, this had an impact on public that was new to our team.

Figure 3 | Workshops during the bachelor introduction week. Students from different departments making caviar during the bachelor introweek workshops.

DNA lesson at primary school

16-05-2022 and 20-06-2022

On the 16th of May and the 20th of June we gave a lesson about DNA at two different primary schools. This was done twice, making it possible to implement the feedback we received the first time. More information about the primary school lectures regarding the feedback can be found in the engineering success page. This way, others can learn from our experience as well.


The children listened attentively during the lecture, participated in a small educational game and were given the opportunity to ask as many questions at they wanted. More information about our experience and advice for future iGEM teams giving a lecture can be found on the education award page. This workshop has received three stars, because this had an impact that was new to our team.

Figure 4 | Elementary school lecture. The DNA game. Children holding hands representing the bonds of nucleotides.

TU/e contest

Sustainable healthcare challenge

Recruitment events

TU/e contest

03-2022 -- 06/2022

Our team took part in the TU/e Contest, the TU/e competition for student teams, from early March through June 23. A competition organized by the TU/e innovation space, a community that develops and facilitates interdisciplinary hands-on challenge-based learning on engineering design and entrepreneurship. “TU/e Contest is a nice opportunity for developing yourself as an engineer of the future, by improving your entrepreneurial competences. Together with the partners in the network, TU/e innovation Space will help you on your way from dream to demo to world market.” says Isabelle Reyman, scientific director of TU/e innovation space, which exactly describes how our team experienced this competition!

Figure 1 | Our team at multiple events during the TU/e contest. Here you see us after we won the audience award at the finals, at the front row during the finale and talking to stakeholders during one of the networking moments.

Participating in this contest helped us in several ways. For instance, through workshops on ideation and project validation, we were able to reflect on our project idea, as well as improve our pitching skills. Workshops on our business model and business plan helped us improve the entrepreneurial side of our project. You can see our business plan and business model on our entrepreneurship wiki page. It is an interesting page if you are curious to see how !MPACT can be further developed into a successful therapeutic.


Figure 2 | Masterclass soid value proposition and pitch. One of our members, Kim, following the masterclass on solid value proposition and pitching.

Moreover, we pitched our project in several ways to several partners, including the companies Novartis, Organon, Neways Electronics, Thermo Fisher Scientific, and Medtronic, which provided us with valuable feedback. Participating in the contest enabled us to meet these interesting companies and stakeholders in the first place. Our human practices wiki page describes how we integrated this into our project.

Figure 3 | Company speed dates. Two of our members, Kim and Elisa, during the speed dates event talking to one of the companies participating; medtronics.

Finally, in the live broadcasted finale against other student teams we pitched for a critical jury from different disciplines. The audience live at the finale and at home massively voted on our project, leading to us winning the audience award! You can view the video of our one-minute pitch that led to our success below!


Sustainable healthcare challenge

07-06-2022 - 14-06-2022

The team from iGEM TU Eindhoven in 2021 advised us to take part in the Sustainable Healthcare Challenge and pitch at their pitching event just like they did last year. We took their advice and participated in the event which took place at the Mission II – Supernova in the ‘Jaarbeurs’ in Utrecht. Prior to the event, we recorded an introduction video to introduce our team and project, which can be viewed below!



Afterwards we were asked to pitch our project within 90 seconds, using one slide. Again a useful exercise to develop our pitching skills. Although we did not make it to the next round, we made the effort to ask the jury for individual feedback so we could learn from our experience of pitching our project, live, to stakeholders and health enthusiasts. Furthermore, we expanded our network and gained a lot of unforgettable experiences in addition to it!

Figure 4 | Sustainable healthcare Challenge experience. A few of our members, Elisa, Kim, Rian, Jolien and Femi (from left to right in the middle picture) during the Sustainable Healthcare Challenge. An eventful day during which we listened to pitches, pitched ourselves and had a fun time with the team.

Recruitment events

01-04-2022, 23-08-2022 and 30-08-2022

We are constantly making the effort to meet new students and introduce them to our team. To do so, we for example participated in three of our university's recruitment events. One was intended for master students, one was designated for bachelor students and one was open to both. We were given a booth at these events or were required to bring our own exhibit, and we informed interested students about our team and the iGEM competition. We always enjoy it, and it helps spread the word about our team and the iGEM competition across the campus of our university!

Figure 5 | Bachelor introduction market. Here you can see us at the bachelor introduction market. We came up with a contest to attract students to our stand. Would you be able to guess the correct amount of pipet tips in the jar?

Alumni drink

iGEM Dutch meet-up

Mini jamboree

Alumni drink iGEM TU Eindhoven

14-09-2022

As we are the tenth generation of iGEM TU Eindhoven, we organized an alumni drink for all the previous iGEM TU Eindhoven Teams. This goes back to 2012! We kicked-off the drink by interviewing two previous team members (one from the 2012 team, and one from the 2021 team). During this open conversation, we talked about the evolution of iGEM. Hoping to inspire and bring back memories. This event stimulated our team, as well as the visitors to connect with other iGEM TU Eindhoven generations and talk about our common interest, iGEM and synthetic biology.

Figure 1 | Alumni event.

iGEM Dutch meet-up

08-07-2022

In collaboration with the WUR iGEM team and the alliance TU/e, WUR, UU, and UMC Utrecht (EWUU), we organized a meet-up for the six Dutch iGEM teams. During this meet-up, we met the other Dutch teams in person and received feedback from each other. An inspiring day, at which possible partnerships were explored and knowledge was exchanged. You can read more information about the meet-up on the Collaborations page.


Figure 2 | Group picture at the iGEM Dutch meet-up.

Mini jamboree

18-10-2022

The mini jamboree is an annual event, organized by our team. This year is no different. We organized the mini jamboree of 2022 where each year the event grows larger and more professional. The Mini Jamboree is a spin-off from the official worldwide Grand Jamboree and takes place just before the Grand Jamboree. A perfect opportunity for iGEM teams from the Netherlands and Belgium to practice their pitch one more time in front of a big audience and a jury. Allowing them to fine-tune their pitch and receive feedback from scientists and students from the field of synthetic biology. Interested to read more information about the Mini Jamboree? Check our Collaborations page.


Figure 3 | Best presentation prize announcement at the Mini Jamboree 2021 edition.