ENGAGEMENT OF THE PUBLIC TO EDUCATE AND SPREAD ENTHUSIASM ABOUT OUR PROJECT AND SYNTHETIC BIOLOGY IN GENERAL
All materials developed were done so with accessibility, interaction, and intrigue in mind
We reached wide to capture attention and spark curiosity in the minds of a broad range of people
Our audiences were introduced to many key concepts and examples of synthetic biology, a swiftly advancing field of study lacking public awareness
A poll conducted by Ipsos1 shows that at least 47% of people in the Netherlands are not aware of modern gene editing methods. We actively engaged with people of all ages and walks of life in the events listed below using interactive and thought-provoking materials developed to suit the message we wanted to get across at each event. Read more below about the events and how we approached engaging the different types of visitors at each of them.
Leiden Science Family Day
22
may 2022
At the Leiden Science Family Day, we gave visitors a taste of synthetic biology. Their curiosity was sparked when seeing bacterial fluorescence, and they played our interactive plasmid game to learn about gene insertion. Visitors got hands-on microbiology experience by sampling their environment and discovering what organisms they could grow on their own take-home agar plate.
Museumnacht Leiden
28
may 2022
During Museumnacht Leiden we were featured at Rijksmuseum Boerhaave. We took the visitors on a journey through the history of biotechnology, covering microbe use in food and different applications of modified organisms. We did this using posters, live fermentation examples, and our Microbe Match & popular plasmid games. People also viewed their self-made microscope slides through a microscope.
Hortus Midzomernacht
21
june 2022
In the Netherlands’ oldest botanical garden, we challenged people to think about different techniques used in crop improvement. Visitors compared wild crops to modern cultivated ones, played games representing different plant breeding techniques, and combined elements to create unique organisms. Many visitors understood the relative ease of new genetic editing techniques, sparking engaging dialogue about the current state of GMO regulations.
Leiden City of Science Beer Festival
25
june 2022
Joining forces with a program from the European Union, we interacted with beer lovers in a casual setting. This allowed us to interact with people who usually might not attend more substantive events. Using what we had learned from previous events, visitors learned more about the world of microorganisms hiding in their glasses of craft beer and the potential of SynBio.
On our Instagram page, we shared multiple self-made science comics that are accessible to a wide audience and explain some essentials of biotechnology and science in general. We did this on our Instagram page to lower the threshold and make it as easy as possible to learn about SynBio.
On multiple occasions, we reached out to the public to tell them more about our project. Below you can find a concise overview of where we reached out to audiences about our project.
biotechnologie.nl is a website created in order to convey the importance of developments in biotechnology to the Dutch public. On the website of biotechnologie.nl, Mirthe has written multiple blogs documenting our iGEM experiences. Biotechnologie.nl has in turn also written about us, this can be read on our Featured page.
On October 7 Mirthe and Olivier gave a lunch lecture for S.V. LIFE, the study association for Life, Science and Technology students from Leiden University. The topics were our project and the iGEM competition. Here we inspired future researchers about the possibilities of synthetic biology.
On July 7, a synthetic biology symposium was organized at the Institute of Biology Leiden. We held a talk detailing our project, but were in turn also inspired by the other speakers. Among them was Dr. Sandra Irmisch who told about her use of SynBio to increase the production of specialized biomolecules in plants.
The Leidse Biologen Club is an association for students of biology at Leiden University. On May 23, they organized a symposium where we were invited to give a presentation about our project. Jennifer and J.R. gave a talk at the Symposium, to inspire future researchers about the possibilities of synthetic biology.
The Leiden Bio Science park is the largest life sciences cluster in the Netherlands and ranks in the top five of the most successful science parks in Europe. We had a good collaboration with the Entrepreneurs Association Bio Science Park, as they were one of our main sponsors. They also invited us to present our project at their Life Sciences Café event on September 15. Nadine, Elise and Eva discussed our project with the audience, and were inspired in turn by their feedback, especially in regard to Entrepreneurship.
The Natuurwetenschappelijk Gezelschap Leiden (NGL, Natural Sciences Society Leiden) has been organizing lectures by renowned lecturers for more than 150 years for everyone interested in a range of topics, from astronomy to archeology. On the 29th of September, Moor, Tino and Mirthe gave a one hour lecture on the project. The attendants were very enthusiastic, asked us many questions and in turn also gave feedback on our results. This led to a fruitful exchange of thoughts.
Science meets Business organizes a number of events throughout the year with the goal of sparking collaboration between science and business through networking and of closing the gap between the Leiden Bio Science Park and Leiden center by demonstrating the amazing things that are happening there. On the 13th of October Jennifer and Mirthe gave a presentation at such a networking event. We had engaging conversations with the attendants afterwards, ranging from nanoparticle patent possibilities to data analysis.