We work hard on the fundraising part for two aims:
All originally designed products started with the logo and the idea. We had two logos which appeared on our series of products.
Figure 1. Logo 1
Our team focused on designing a representative icon that blends the elements of "fox" and "sugar cube": the fox represents the "foxO1" protein, and the cube represents the sugar cube, which represents In diabetes, the lack of insulin leads to excess sugar in the blood, resulting in excess sugar. The fox is sleeping in the sugar, which means that it inhibits the sugar xenobiotic and prevents the sugar fox from sleeping, which means that we successfully dissociated foxO1 from the IRE sequence, so that G6Pace and PEPCK are no longer expressed and the sugar will not be overly broken down, which is also reflected in the logo as a block.
Figure 2. Logo 2
This would be our second logo, designed for the sake of striking appearance and the more general acceptance by a wider range of audience. Created with the same concept as the one above, the marshmallow represents the element of sugar and the fox embodies ‘FoxO1’ gene. Based on the figurative representations of the core concepts we want to contain in the products which we imagined to distribute to the crowd, we then successfully established the channel of communications and spreading influence. Therefore, we endeavored to plan and order the most suitable products we can share with the audience. The following being the conclusive term of our whole series of items, which include hat, masks for covid, bags, key rings, T-shirt, and the stickers.
In order to accomplish the two aims mentioned in the start: 1- Spread influence and awareness to all range of audience 2 - Fundraising for our experimental practice We applied two methods in the process to maximally spread our influence to the society in Shanghai of China, Belmont of North Carolina and West Palm Beach of FL.
For online advocating distribution, we gave every member in the team a small goal which requires everyone to distribute more than 100 Chinese yuan in order to convey our messages to more audience.
Figure 3. Poster for fundraising
Therefore, after the hard work of establishing the online WeChat shop that conveniences every customer and also ourselves, we had more than 800 Chinese yuan’s revenue from this channel.
Figure 4. Our charity selling spot in ChangTai Square
For offline charity selling, after the contact with related official member in charge of specific squares, we decided to hold the selling at ChangTai Square in Shanghai.
For online distribution channel, we raised ¥800+ and for offline distribution channel, we had more than ¥200+.Online distribution items. Offline spreading of awareness and idea: We had encountered three to four people who showed extreme interest and passion in knowing and supporting our project. We carefully communicated with them and all had received positive feedback including acknowledgement and encouragement. Offline promotion Through both online and offline distribution, our Sugar Fox Team endeavored our best to spread the idea that diabetes needs attention from society and there are people who are putting hard efforts into researching and making respective medicines.
Through supporting our cause by buying the originally designed products, the society is accompanying our trails and passions and pushing all societies’ strains on tackling diabetes.
