1.Materials

The 21st century is the century of biology. In order to make synthetic biology close to the public, let the public know, be familiar with and identify what is scientific synthetic biology, and also to tell the public how to get a healthy scalp, BUCT has prepared a lot of scientific data on synthetic biology and scalp health. Through these materials, you will find the ingenuity of synthetic biology and know the skills of scalp health care.

1.1 Tweets

There are hundreds of millions of people in the world who suffer from scalp health problems, which is so many! BUCT has released many popular tweets about scalp care. In the tweets, BUCT has collected a lot of research information and market reports on scalp health and hair loss, and has analyzed the significance and reasons behind these data. The tweet has also included the functions of sebaceous glands and scientific contents on how to protect and maintain the scalp. Through it, you will realize how important a healthy scalp is, and you will also know how to have a healthy scalp. In addition, we have also launched a health column related to different ages, in which you can learn more about your own health and that of society.

1.2 Videos

We have multiple themes for ACE.Hair and educational exchange videos of synthetic biology. These videos contain not only scalp health related knowledge, but also a lot of synthetic biology knowledge. In the videos, we mainly introduced various scientific knowledge closely related to synthetic biology, such as bioenergy, environmental governance, medical detection, medical development, food and nutrition, and new materials. Through these videos, you will be interested in SynBio!

1.3 Song

《HeyHair》 was produced and sung by HP helper Junyi Zhou. BUCT cooperated with non scientists to output BUCT's values and scalp health knowledge through artistic perspective and methods. BUCT hoped resonate with the public in this form and helped them relieve their psychological pressure. If you listen to it, you will know that BUCT really wants to solve your scalp health problem, and we hope you do not feel too sad.

1.4 Guidelines manual

The manual is mainly intended to impart experience to the latecomers, namely those who are keen on synthetic biology and want to join the iGEM community to realize their dream of synthetic biology. BUCT and JLU_ China、HainanU_ China and other teams jointly produced an experience manual. The contents of the manual include iGEM and basic knowledge of synthetic biology, team formation, division of labor, topic selection, HP work overview, etc. These are our competition experience. For students who do not know iGEM at all and are ready to participate in iGEM, this manual is very helpful for them to quickly master the skills and knowledge required to participate in iGEM, which can greatly reduce the threshold of their participation and make them avoid many detours. In addition, this manual plays a very important role in promoting iGEM.

We have carefully prepared these rich materials. Through these materials, BUCT can narrow the distance with the public, and share scientific knowledge on nursing, scalp health, iGEM and synthetic biology with a variety of people. At the same time, this is a communication process. In the process of entering and communicating with each other, the public can freely ask questions to us, which enables us to understand their concerns. Their opinions play an important role in the improvement of our project. Facts have proved that our educational exchange activities and related materials have successfully aroused the public's interest in synthetic biology and the desire for exploration and attention of ACE.Hair project. We have also succeeded in letting more people know that BUCT is really helping them care for and solve their scalp health problems.

click on the education page:

2.Target audiences

The BUCT project is ACE .Hair, our vision has always been to let people have healthy scalps. According to the network data we collected and the questionnaire results we distributed, there are hundreds of millions of people suffering from scalp health problems. Many people do not know how to have a healthy scalp. Many people suffering from scalp problems have not yet found ideal care products or treatments.At the same time, BUCT wants to communicate with people who are troubled by scalp health and experts in scalp care industry, because it can improve our project. Therefore, from the perspective of starting point, the target audience of BUCT is people who are troubled by scalp health problems, hair care experts and other stakeholders.

Our project is to synthesize a probiotic beneficial to the scalp. Through our market questionnaire survey, we found that hair loss and other scalp problems exist in all ages and industries, especially in students with high physical and mental pressure and middle-aged people who work hard. Many people point out in the questionnaire that their hair loss is especially related to the pressure of work and school. Therefore, from the perspective of survey data, through analysis, the audience of our final product may focus on middle-aged and young people with scalp care needs, especially those who suffer from seborrheic alopecia due to stress and fatigue.

BUCT has adopted different communication methods for communication objects of different ages. Considering that the penetration rate and usage rate of smartphones of the elderly in China are lower than those of young people, we choose offline field interviews for communication; The use rate of minors' mobile phones is also limited due to their age, so we also use offline field communication; For young people, we adopted a popular online live broadcast mode with public account tweets and original songs to exchange activities.

In addition, from the perspective of education and communication, many people have not had an in-depth understanding of synthetic biology in the new field. Therefore, BUCT also wants to take this opportunity to bring synthetic biology to ordinary people, so that the public can really understand synthetic biology and know how to distinguish biological sciences in life. Therefore, ordinary people, especially those who are not engaged in synthetic biology related fields, are also the target audience of our educational exchanges.

For more details, please click on the Integrated Human Practices page:

3.Open dialogue

Due to COVID-19, BUCT's communication activities were mainly conducted online. However, we still wanted to communicate with the public up close and personal in a safe manner, so we have conducted a series of communication activities in both online and offline formats for different people.

3.1 Public

3.1.1 Online communication activities

In the initial,the BUCT team posted popular tweets about scalp care on our official account. We also developed a mini-program for conducting health columns related to different ages.And BUCT repeatedly used the social media platforms Bilibili and Voov Meeting to educate people of all ages about biology and popularize synthetic biology content. In may，BUCT organized a science communication event on synthetic biology with BUCT-China .In August,BUCT participated as a key member in an online synthetic biology science exchange event.

3.1.2.Offline communication activities

In addition to the online approach, BUCT also actively explored the use of offline communication means to communicate with the public face-to-face in depth. on July 16, 2022, members of BUCT went to Hengdong County, Hengyang City, Hunan Province, to popularize biological knowledge and communicate our project to the local people. During the exchange process, we used street interviews. In addition we made posters and science brochures to make the science content interesting and popular through online broadcast, offline lectures and questionnaires. The audience we communicated with reached more than 800 people, which improved the scientific literacy of the public and made them pay more attention to scalp health.

3.2 Other teams

On the experimental design of 2-phenylethanol, we had in-depth communication with JLU—China. Our communication runs through the whole process of the project, realizing the iterative update of the experimental design. In addition, we also had exchanges in biosafety, art design and education. Both teams gained and grew in the process of exchanges.

NJU China's project is also related to hair loss, which is related to BUCT's ACE.Hair project .And we have the same vision, which is to help people get rid of hair loss. Based on this, from the beginning to the end of the project, BUCT has communicated with NJU _China on HP, education and other aspects.

BUCT has established a profound friendship in the exchange with JLU China and NJU China, which has jointly promoted the development of respective projects and the popularization of synthetic biology.

See partnership page: for detailed communication.

BUCT not only had in-depth exchanges with JLU China and NJU China, but also had project exchanges with other teams at the Lanting Conference.This meeting is an unofficial meeting hosted by Duke Kunshan University and open to the iGEM community, mainly to discuss the social impact of each participating team's project and exchange some web production Wiki tips. In this meeting we share the degree of HP work carried out and make evaluation and suggestions to each other. According to this meeting, BUCT team and JLU-China team deepened their mutual understanding and had a full exchange in the Wiki web production, and BUCT also received many suggestions for future product applications during the exchange.

3.3 Experts

BUCT communicated with professionals who have in-depth research on hair loss and skin health. We interviewed Dr. Haobo Zhang who has many years of research experience in the field of hair loss and two doctors Jinfang Li and Xufang Yang who have devoted themselves to the study of dermatology for many years. They taught us a lot about scalp care and helped us identify the rumors about microbes and scalp health. In the process of communicating with experts and scholars with biological learning backgrounds, we not only gained useful suggestions for the project but also learned more about scalp health, which is of great help to our follow-up science popularization education for the public. At the same time, we made contact with a well-known company that specializes in skin care. The Manager Chaowan Guo of the company's product research and development department introduced the current situation of the industry and consumer demand from the perspective of skincare industry practitioners, which gave us a more realistic understanding of the target audience and new ideas on the application form of the product.

For more details, please click on the Integrated Human Practices page:

4.Material usage

The general public can read the tweets on the WeChat public account at any time to learn more about hair loss and scalp health. Each tweet is attached with relevant references. Readers who want to read professional information in depth can do so by visiting the references' source pages. In their spare time, they open the WeChat mini program created by the BUCT team and click on different columns to obtain popular science information about health knowledge for people of all ages. Listen to "Hey Hair" when someone is worried about their hair and don’t forget to share the song with more people to help them affirm their self-worth and reject hair loss anxiety. Furthermore, for synthetic biology enthusiasts who want to join the iGEM community, carefully reading the Guidelines Manual will be an effective way for them to quickly become familiar with the competition process and related work.

5.Promotional materials

At present, BUCT shows and publicizes the major activities and technologies of the project to the community through its WeChat official account, WeChat applet, bilibili, and Tencent conference. The public can directly communicate with BUCT through their official WeChat account, WeChat mini program, and official account of Bilibili, and can also obtain the previous communication information of BUCT through them.

Next, BUCT will strengthen the communication channels by applying social media to expand the influence of ACE. The Hair Project BUCT hopes to take advantage of the environmental friendliness of the project and the hot spots of the new era of hair loss to seize the needs of the audience, communicate with the public the innovative points of the project products, and promote knowledge of scalp health and synthetic biology. In addition, BUCT will also show more abstract and literal scientific knowledge to the audience in the form of regular live science broadcasts, allowing them to communicate and interact with the audience.

6.Concluding remarks

The original intention of BUCT's communication was to reach the public and promote synthetic biology and scalp health knowledge for popular science. At the same time, BUCT also wants to let the public enter us to understand the problems of the public and sincerely solve them. This education and community activity is mainly conducted online, and the result is very successful in reaching our goal. In the future, BUCT would like to go offline, face-to-face with the public, have truly zero-distance communication and bring benefits to the public.

In the process of education and community activity, we follow the principle of freedom and voluntariness. If you want to exchange more knowledge about scalp health and synthetic biology with us, please contact us.