Fundraising
Fundraising is one of the fastest and most effective ways to not only promote our products but also to fund our product development. Depending on our activities of fundraising, not only have we aimed to popularize our project and concepts, but also treat it as a valuable opportunity to make people more aware of diabetes and we could also share some knowledge about measures to prevent this disease during the process of selling.
To catch the shopping spree of the Qixi Festival, the so-called Chinese Valentine's Day, we decided to conduct the charity sale on that night August 4th. We realized that small electric fans, T-shirts, sunshades,s or umbrellas with our team logos printed and juice might be in tremendous demand. Meanwhile, we also wholesaled a batch of roses to attract the passers also for sale, which gained great popularity as expected.
The flyer we used for sale promotion (left) and our peripheral goods and roses (right)
Apart from selling peripheral products or roses that could bring profits, we never ignore the chance of communicating with the public about the topic we are concerned about and our project. Concretely, we designed some posters and brochures with knowledge about Diabetes and Glucokinase (Gk) to distribute to our buyers and made some brief introductions, some of them expressed their gratitude in return. Facts showed that people are willing to learn some relevant knowledge in such a way.
The poster (left) and brochure (right) we designed for popular science
We set up our stall in the central mall and sold our products to passers. In the end, we made some profits. Overall, the process of fundraising was relatively smooth. However, we also faced some challenges in that many people thought our commodities were expensive to refuse to purchase them. Therefore, we finally adopted the strategy of price reduction by formulating some sets for increasing sales. Through this valuable experience, we learned to cooperate with teammates in the fields including handling the goods, negotiating with urban guards and managers, and peddling.
We were selling our peripheral goods and roses to passers
So far, although we haven't sold out all our peripheral goods, our activities never end. We are still working on the sale promotion online so that we could raise enough funds and all out profits will be donated to the Red Cross to help diabetics.