This is one of the achievements of our team since we clearly suggest a
fundraising model suitable for the Korean environment. We wish our
trials and success could be a lesson and encourage the participation of
other new teams in Korea.
Summary
Fundraising through startups is almost the only opportunity for
undergraduates in Korea.
Don’t be afraid to enroll in business registration.
Go to a startup support institution of your university. They will
teach you well.
Don’t try to inform how it works to the judges. It is better to just
tell your estimated profit.
Naming similar biotech companies really helps.
Something visual is critical to persuade judges.
Pay the fee with a legit excuse such as a business promotion.
Funding campaign
Without doubt, the most challenging work of the iGEM competition is
collecting funds. Although our supervisor, prof. dr. Jang has supported
the purchase of required reagents and oligonucleotides, his lab fund was
only allowed to use for the research purpose. Thus, we had to gather
fees on our own for the participation and the Jamboree before the
deadline.
We first started the funding campaign following tips from the iGEM. We
contacted Ghent University Global Campus to ask whether it can aid us.
However, the answer was negative. As its annual budget was already set,
the campus cannot afford to support us. We also asked to borrow
facilities for culturing algae, but they refused to help us due to the
absence of a principal investigator in the campus. Fortunately, the
campus told us to help by connecting experts or institutions. Indeed,
they introduced us to prof. dr. ir. Philippe Heynderickx of the
Environmental technology department. However, the meeting was another
moment of reaffirmation to restrict use of research funds.
"https://www.ibric.org/myboard/read.php?Board=isori&id=74318"
After the failure, we moved our sight to corporate sponsorship. We’ve
searched how Korean teams have gathered the money. In fact, all Korean
undergraduate teams are concerned with this issue. They mainly paid
their fee by themselves. From old posts of previous teams on the
research community, we realized that local companies do not believe the
research ability of undergraduates. They have applied vigorously but
almost all programs rejected their offers. Most research programs have
limited applicants to graduate students or higher. In the perspective of
efficiency, we concluded applications to the research programs offered
by companies are likely to fail without achievement.
"https://tumblbug.com/kuas"
In fact, the crowdfunding is hopeless in Korea. Above all, the charity
culture has not been established here yet. We have investigated the
former team’s actions, but all of their results were poor, below $50.
Although the iGEM is encouraged to use its prestige in fundraising of
each team, this is ineffective as the iGEM competition is still not
known. We think this poor acknowledgement came from Korean biotech
status. As interest in white biotechnology just began to rise in the
2020s, there was no interest in synthetic biology until then.
However, only few interests in the industry mean its competitiveness as
a startup. For these reasons we chose to run into the startup field.
Fortunately, Incheon National University passionately has offered many
financial support chances to nourish new pre-startup companies of
students. We applied to this program and were selected to one of startup
clubs.
In the program, there was a moment to present our project in front of
judges. We prepared presentation slides to describe our project in a
business manner. After presenting our plan, they advised us to emphasize
economic advantages rather than realization. We realized big differences
of the mindset between entrepreneurs and researchers. They demanded us
to consider possibilities and economics of commercialization in relation
to current policies, markets and potential competitors. After numerous
meetings and investigation, we understood the startup environment in
Korea.
For further application to another startup support programs, we need to
modify our project plot in more business way. Junyoung Chun took a
responsibility for this task. In addition, the most of programs asked us
to have a business registration. He, as a CEO, registered it. We felt
burdened to register into this at first, as we had fear for the unknown.
However, we found that no cost would be asked before monetization, so we
did.
Even though we won the support program of Incheon National University,
its fund is restricted to use to purchase materials, only for the
product realization. For more freedom in finance use, we decided to
apply on a larger-scale program, which allows to pay the iGEM
competition fee from the support. We sought and applied to the
Pre-startup Package program managed by Hanyang University as it was the
best offer to our needs. While searching chances, we realized that the
authority has invested a lot of resources to startups. In contrast to
the public research program, the startup program even opens to
undergraduate.
In the presentation, judges listened our business plan. A funny thing is
that nobody has biological knowledge to evaluate our plan. They even had
a doubt on the common process of biotech industry in terms of
oligonucleotide synthesis; we told that we will order synthesized DNA
from other companies for development, and they were worried about
dependency of DNA synthesis to other company. Instead of suggesting
possibility of commercialization based on our biological knowledge, we
instantly changed our tactics to emphasizing secondary characteristics
of our team in terms of the likelihood of success. We told how much our
members have fancy history, and informed similar biotech unicorns such
as Ginkgo Bioworks which applies gene manipulation into their business.
We think this was happened from unfamiliarity of our biotech offer,
since other offers were mostly related to IT tech or the engineering.
As our tactic probably worked, we were selected to the program. We were
able to pay the Jamboree fee through this program support. We reported
the purpose of our payment is for business promotion to worldwide
potential customers, we were approved to use. In addition, to return our
previous individual payment for the participation fee, we legally spent
an allowed amount of money as salaries to team members.
However, the application of startup program entails the loss of manpower
for research. Every program asked applicants to attend their education
sessions, and these are mandatory. Indeed, Chun kept bound to the
program so he could not be fully involved into our experiments. In
addition, we literally needed “Double Think”. Writing Wiki and Judging
form, we had to work additionally to describe our project in the
business way to the competition way. Each demanded us to emphasize
different parts. Therefore, the sufficient scale of team is recommended
to buffer these disadvantages. In despite of disadvantages, the
fundraising through startup matches well with the pursuing value of the
iGEM competition. The iGEM competition strongly asked teams to their
project applicable to real issues. In reality, the economics always
engages into issues. The startup fundraising was a chance to concern the
application into the real industry. Unless a team privatizes its
achievement from the competition. It is a good option to reflect the
reality.