Fundraising is a whole new experience for our team. It mainly undertakes two purposes, one is to promote our projects and ideas, which mainly rely on our logo. Therefore, we have selected several peripheral goods based on our logo to promote our team and project. Second, We hope to take this opportunity to get closer to the public and hope that they can have a better understanding of synthetic biology. This is also a valuable opportunity for communication.
When the team started, we designed our logo based on our team's name "E.H-Cheers". At the top of the logo are the letters EH; in the middle are two glasses of wine cheering each other, corresponding to the "Cheers" in our team name; and at the bottom is a modified yeast that is a key part of our project and where the synthetic biology element is in our manifestation in the project.
In order to make our project more visualized, especially to be more interesting to minors, we first designed a mascot that is closely related to our research goal - yeast used to synthesize ethyl hexanoate. For those who don't know our team and those who don't understand synthetic biology, designing a mascot can help them better understand our team and our research topic. This proved to be very effective, as the cute mascot not only made people more aware of our team but also increased interest in synthetic biology.
Team logo (left) and mascot (right)
This logo is featured on many of the items we design, including face masks,T-shirts and cloth bags, et al. Not only do they help increase the recognition of our team, but they are also good for attracting investment and profitability. Most of these items were customized and ordered from Taobao. Despite the challenges encountered throughout the process, we did not give up and continued to look for cheaper, better quality products that could be customized. To reach a wider audience, we have designed two canvas bags, for carrying a laptop or for carrying groceries, which differ mainly in size.
Our customized canvas bags
It is worth mentioning that the types of peripheral products we selected were also brainstormed by team members. Since the epidemic is still prevalent, masks can help prevent germs from entering our respiratory system. The T-shirts and canvas bags we choose are also cotton and linen products using environmentally friendly dyes, which do not pollute the environment during the production process. And this can also reduce the use of plastic products to a certain extent, thereby conveying a concept of energy saving and environmental protection to the public.
Other customized peripheral goods
The homepage of our online store (left) and we were promoting our online store to passers (right)
Our charity sale is mainly organized online. To make the purchase easier for our potential buyers, we created an online store on WeChat. After that, we spread this news online and people could shop online. In addition, we also promoted our online store during our offline survey to passers. So far we have made some profits and we still have some peripheral goods in stock, we will continue our fundraising campaign in schools for expanding our impact.
