Entrepreneurship

Deaths induced by alcohol consumption

OAlcohol is responsible for 3.8% of all deaths worldwide. This figure is 6.3% for males and 1.1% for females.

The net proportion of deaths caused by alcohol varies considerably by region.

The dangers of drinking alcohol

1.Hangover reaction
It is a mild acute alcohol intoxication and may cause fatigue, vomiting and acute anxiety after overnight rest due to excessive alcohol consumption.

2.Brain damage
Drinking alcohol can disrupt neurotransmission in the brain and cause anxiety, and may also damage the central nervous system.

3.Intestinal damage
When alcohol is consumed, it comes into direct contact with the digestive tract, disrupting its internal environmental homeostasis, which can lead to damage to the mucous membrane of the external tract or gastrointestinal tract, as well as to tract cancer.

4.Liver damage
Alcohol consumption often leads to fatty liver, alcoholic hepatitis, liver fibrosis, cirrhosis, liver cancer, and other alcoholic liver diseases.

About Us

Corporate Objective and Mission

We are IG-UNO, a company dedicated to finding new breakthroughs in the human health industry through the use of synthetic technologies.

In our society, there is a group of people who work in the alcohol industry and have to drink alcohol every day because of their work. Excessive alcohol consumption can be harmful to health. The health damage is caused by excessive drinking. The chaser drugs available in the market can be divided into three types: chemical drugs, herbal preparations and health products.

Chemical drugs and herbal preparations can cause different degrees of damage to the liver and kidneys while relieving alcohol.

In our study, we found that by expressing NAD synthase gene and NADH oxidase gene, the efficiency of alpha-alcohol dehydrogenase and alpha-aldehyde dehydrogenase can be increased.

We found that by expressing NAD synthase and NADH oxidase genes, we could increase the efficiency of alcohol dehydrogenase and aldehyde dehydrogenase to increase the rate of alcohol catabolism.

The technology will be used to increase the rate of alcohol breakdown, resulting in the creation of a highly effective alcohol-breaking intestinal bacterium that will help protect the health of alcohol workers.

TThis technology will be used to produce "UNO Probiotics" to help build a good body and reduce alcohol damage in people who drink alcohol.

Survey and Interview

Products and Services

The enzyme preparations commonly used in the market today are digested by stomach acid and do not achieve the desired effect of alcohol detoxification.

Probiotics can be planted in the human body to reduce the damage to the liver by improving the environment of the human flora and converting alcohol. For example, Escherichia coli N (Escherichia Nissle 1917, abbreviated as EcN) has been widely proven to be a safe oral probiotic.

Our experiments show that by increasing noxase → increasing nad+ production → increasing adh & aldh efficiency → increasing the conversion rate of alcohols to acid → reducing the effect of alcohol on human body.

TThe high feasibility of increasing noxase → increasing nad+ production → increasing adh & aldh efficiency → increasing the conversion rate of alcohol to alpha-acid → reducing the damage of alcohol to human body.

Therefore, by using the NISSLE 1917 colony culture method, we can safely, efficiently, and at a low cost achieve the oral administration of the probiotic, "UNO Anti-alcoholic Bacteria”.

The culture and quantification of "UNO" is a safe, effective and low cost way to promote the genes of alcohol dehydrogenase, aldehyde dehydrogenase, NAD synthase and NADH oxidase in alcohol catabolism.

We will promote the efficiency of alcohol dehydrogenase gene, aldehyde dehydrogenase gene, NAD synthase gene and NADH oxygenase gene in alcohol decomposition, so as to realize the safe alcohol decomposition of human body.

Value Proposition

Our products will greatly reduce the metabolic burden on the liver and kidneys caused by existing chemical alcohol detoxification drugs.

Our product will improve the metabolic burden on the liver and kidneys caused by existing chemical antidotes, and will contribute to the improvement of the bacteriological system of the human body and the improvement of the body's ability to detoxify alcohol.

Business Plan

Market analysis

1. According to incomplete statistics, the total base of China's drinking population reaches 500 million, including 150 million middle and upper class people. Relevant channels conservatively estimated that it is conservatively estimated that the current market of alcohol detoxification can reach at least 10 billion in capacity. However, due to the limitations of the total amount, frequency, scenario and consumption perception of alcohol consumption, the market for alcoholic beverages has long been limited.However, due to the limitations of the total amount of alcohol consumption, frequency, scenarios and consumption perception, the alcohol detoxification market has been in a slow start for a long time.

2. As people pay more attention to health, the demand for alcohol detoxification products has shifted from the purpose of briefly improving alcohol consumption and reducing the discomfort of drinking to the purpose of continuously reducing the impact of drinking on the body. This is a huge market opportunity for our products.

3. The public's awareness of healthy drinking and alcohol consumption is gradually awakening According to the relevant data in the 2017 white leather book "The State of Moderate Drinking among the Chinese Consumer Population", Sixty percent of the drinking population has The drinking population aged 36-45 has a strong awareness of moderate drinking; in terms of drinking frequency, the percentage of middle-aged men aged 36-35 who drink once a day is 76%, while the percentage of young women aged 26-35 is 53%. In terms of frequency of drinking, 76% of middle-aged Chinese men aged 36-35 drink once a day, while 53% of women aged 26-35 drink once a day.As the professionalization of women deepens, the proportion of women drinking is increasing year by year and will become a new growth point.

Financial Analysis

1. Through a study of the cost of using similar products in the market, the single use cost of alcohol detoxification products is about RMB 10-30 per use, and the sales channels are mainly in pharmacies, convenience stores, grid stores and others. The sales channels are mainly in pharmacies, convenience stores, grid stores and others.

2. "UNO anti-drinking probiotics" can be used for a long time and has no side effects, unlike conventional anti-drinking drugs that can be used for a single time and have a single effect. Therefore, the product is sold at a low cost for a long period of time.

Products: Capsule-based, portable and easy to use. The product is available in two types of packaging: single large dose and daily small dose, according to the consumption habit. It is easy for customers to choose according to the frequency of drinking and different occasions.

Pricing: The single dose is increased and the cost of use is recommended to be comparable to that of conventional alcoholic products, controlled at about $20-30. The cost for long-term use is approximately $150 for one small dose per day for one month. The cost of production is controlled at 30-40% of the retail price, leaving a margin for intermediate distribution. The cost of production is 30-40% of the retail price, leaving a profit margin for the intermediate distribution platform.

Intellectual property and legal risk

Before the products are officially launched, we will apply for protection of intellectual property rights for the product formulations, product packaging, etc., in order to maintain the competitive market for the products.

To avoid counterfeiting, imitation and other malicious competition.

Technology Readiness or Technology Development Plan

1. Based on the current research, we will use 2-3 months to deepen and improve the research results.

2. Within one year, the technology will be applied in the laboratory, and the first batch of products will be released to the market and enter the customer trial stage.

3. Within two years, we will have a stable product technology in place, and we will match it with marketing and sales to achieve quantitative production.

Business structure and organizational structure

1、The company team will be composed of R&D team and business team, the R&D team is committed to technology transformation and production, and constantly The R&D team is committed to technology transformation and production, and to achieve new technology and efficiency improvement in product iteration. In addition to our own team, we will maintain contact with specialized laboratories in universities to obtain continuous technical support.

2. The commercial team is dedicated to product promotion and sales, building online and offline sales channels and continuously expanding market share.

Sales Promotion Strategy

1. The first step of our team's product promotion plan is to introduce the basic principles behind our products on social media, such as our Dvor and official microblogging sites. The first step of the product launch is to introduce the fundamentals behind our products on social media, such as our Facebook page, our official microblogging site, etc., and to build trust in the market by combining questionnaires, recruiting public experience officers, and inviting influential customers to try out our products. In addition to online activities, we also build trust in the marketplace by combining questionnaires, recruiting public experience officers, and inviting influential customers to try our products.

2. In addition to online activities, we plan to establish offline interactive activities with major wine manufacturers, restaurants and bars, initially through the use of the FPO. At first, we will use the products as complimentary products to build customers' habits of use, and at a later stage, we will synchronize the sales with the alcoholic beverages to solidify the habits of use.

3. Based on the main feature of adjusting the probiotic flora, the product has not only the function of relieving alcohol but also has great health benefits. The product can be sold through pharmacies, and a unified advertising image, such as independent shelves and posters, can be established at the point of sale to strengthen the product image. The product's image can be strengthened by establishing a unified advertising image at the point of sale, such as unique shelves and posters.

Financing Plan

We will solve the start-up and initial operating capital through self-financing metals in partnership, angel investment, and bank loans, etc., and release the capital through the foundation. We expect to achieve an annual net profit of 5 million in 2-3 years.

Fund Raising Plan

Angel investment financing of 30 million RMB will be used to build a technical R&D laboratory and recruit experienced technical staff. The project is expected to be completed in two to three months. It is expected that the R&D program will be completed in two to three months.

The investment in fixed assets is expected to be RMB 15 million, mainly for the lease of the production site, related business certificates, government approval, and preliminary advertising costs. The investment in fixed assets is expected to be RMB 15 million, mainly for the lease of the production site, related business certification, government approval, and preliminary advertising fees.

The working capital of the bank loan is expected to be RMB 5 million, which will be used for management support, working capital and product launch before the company becomes profitable. The working capital of the loan is expected to be $5 million, which will be used to finance the company's management, working capital and product launch before the company's official profitability or for unforeseen circumstances such as loss of capital due to force majeure. Other unanticipated expenses/emergency reserve is $3 million.

Expected average return on assets for the next three to five years.

In the first year, the company will focus on completing the establishment of online sales platform and offline sales channels to achieve 50% of expected sales volume and net profit of RMB 2 million. coins. In the second and third years, the sales will be steadily increased to 80% of the expected sales and the net profit will reach RMB 5 million. In the third to fifth years, through continuous In years 3-5, we will achieve a 5% increase in annual net profit through continuous sales expansion and cost reduction.

Analysis of potential customers

Based on the surveys and interviews shown earlier, we learned that customers (such as sommeliers), some of whom are concerned about their health due to the demands of their work, have decided to purchase wine products as they age. They also decide to purchase wine products as they get older. This shows that customers want to be healthier. This shows that customers want to be healthier and that they trust the safety of our products.

Our company will first answer customers' inquiries and questions so that they can better understand the production and efficacy of our products. For customers with a certain level of knowledge, we will also For customers who have some knowledge, we will also explain the scientific knowledge to them to ensure their trust in the safety of our products.

Secondly, we will give advice to our customers according to their health problems. In addition, it is essential to collect feedback from our customers after they have used our products in the past. It is essential to collect feedback from our customers after using our products. We will also share this with our customers.

Competitive analysis of hands

1. Tang Drunken liver protection and sobriety peptide
Traditional Chinese medicine is a strong point in protecting the liver, and Tang Drunk is based on traditional Chinese medicine for sobering up and protecting the liver. The product is made from the unique blend of peptides, combined with the patented purification technology, and the addition of the liver repair medicine It is also effective in protecting and repairing the liver. No side effects or dependence. It has no side effects or dependence and is suitable for long-term health care.

2. Dongba Boluo Lele Liver
Strengths: The only natural antidrinking pressed candy on the market with spicy wood extract, poria, camelia and other Chinese herbs as the main ingredients, without any chemical additives, the market feedback is very good, especially to solve the hangover, when you do not want to get drunk but can not not drink, this is a very good product to ensure the state of the second day.
Disadvantages: The product has not yet been launched on the e-commerce platform, and its origin is in Yunnan, so you need to use search engines such as Baidu to find the product.

3. Nai-Wang Metals
Advantage: Neptune is mainly developed from oyster extract, and is one of the few health products on the market with a health care product approval number. It has a protective effect against chemical liver damage.
Disadvantage: The main ingredient of Neptune is oyster powder, which is a seafood-based product and is not suitable for people who are allergic to seafood, and the main function of Neptune is not to relieve alcohol, but to protect the liver.

4.ReadyQ
Advantage: the product from Korea Jingdong and Little Red Book on the very hot antidote. And it is a chewable antidote to alcohol, easy to consume. There are also a variety of flavors.
Disadvantages: the price is slightly expensive, the effect is also general, not the most cost-effective.

5.hydrodol
Advantage: from Melbourne, Australia, the antidote to alcohol, high network sales.
Disadvantages: through the actual use of the effect of comparison, this product varies from person to person, for some people the effect is obvious, but for some people it is not useful.

SWOT Analysis

Conclusion

The libation industry is still in the early stages of market development, and the lack of leading brands behind the huge hidden demand in the industry has created an untapped pie for new brands looking to enter. This is undoubtedly a huge untapped pie for new brands looking to enter. Companies need to understand the driving force behind consumers' alcoholic beverages and gain insight into the pain points of the industry. Companies that understand the driving force behind consumers' libations, gain insight into the pain points of the libation industry, and develop brand marketing to match them will do well in the libation industry.

References

1. "Trillion dollar alcohol market creates a 10-billion-dollar alcohol detoxification industry" (OSCE)

2. "The latest list of antidotes for alcoholic beverages, domestic antidotes have finally come out on top! Tencent Grid

3. "The state of moderate drinking among Chinese consumers", 2017