Social Media

Introduction

To document our journey at iGEM for ourselves, but also for others, we set up various social media channels at the beginning of the year. Our iGEM Team 2022 has since been on Facebook, Instagram and Twitter.

Our Facebook account Our Instagram account Our Twitter account

We considered to the spread all information through social media as crucial, because this turned into an important information source for many people during the pandemic. Furthermore, we want to reach especially young people with our contributions to give them an insight into science and research. In this way, we hope to promote science communication and the general exchange about scientifically relevant topics among young people.

Instagram and Facebook

We established the following three hashtags on our Instagram and Facebook channel at the beginning of our iGEM journey. We have chosen these three hashtags to make our account varied and appealing to different age and interest groups.

#MemeMonday

A successful social media account also includes entertainment. This is what we did as part of our #MemeMonday. Accordingly, every Monday we posted a meme for our followers. These were partly self-created but mostly reposted from other Instagram pages. However, we always specified the original channel on which we found a meme for our account.

#MemeMonday post 1 #MemeMonday post 2 #MemeMonday post 3


#TechniqueThursday

The goal of our #TechniqueThursday was to summarize biological methods in a simple way. The basis for the Posts were already acquired knowledge as well as various other primary and secondary sources. The focus was that the contributions are also understandable for people who do not have a large repertoire of biological knowledge. Thus, the posts under this hashtag are a first important part of our science communication as we have created a knowledge base. This is already the foundation for understanding and exchange on current scientifically relevant topics.

#TechniqueThursday post bws 1 #TechniqueThursday post bws 2 #TechniqueThursday post bws 3 #TechniqueThursday post bws 4 #TechniqueThursday post bws 5 #TechniqueThursday post cm 1 #TechniqueThursday post cm 2 #TechniqueThursday post cm 3 #TechniqueThursday post cm 4 #TechniqueThursday post cm 5 #TechniqueThursday post cv 1 #TechniqueThursday post cv 2 #TechniqueThursday post cv 3 #TechniqueThursday post cv 4 #TechniqueThursday post cv 5 #TechniqueThursday post crispr 1 #TechniqueThursday post crispr 2 #TechniqueThursday post crispr 3 #TechniqueThursday post crispr 4 #TechniqueThursday post crispr 5 #TechniqueThursday post crispr 6 #TechniqueThursday post dnaex 1 #TechniqueThursday post dnaex 2 #TechniqueThursday post dnaex 3 #TechniqueThursday post dnaex 4 #TechniqueThursday post dnaex 5 #TechniqueThursday post fret 1 #TechniqueThursday post fret 2 #TechniqueThursday post fret 3 #TechniqueThursday post fret 4 #TechniqueThursday post fret 5 #TechniqueThursday post gel electrophoresis 1 #TechniqueThursday post gel electrophoresis 2 #TechniqueThursday post gel electrophoresis 3 #TechniqueThursday post gel electrophoresis 4 #TechniqueThursday post gel electrophoresis 5 #TechniqueThursday post ge_drugs 1 #TechniqueThursday post ge_drugs 2 #TechniqueThursday post ge_drugs 3 #TechniqueThursday post ge_drugs 4 #TechniqueThursday post ge_drugs 5 #TechniqueThursday post in_situ_hybridization 1 #TechniqueThursday post in_situ_hybridization 2 #TechniqueThursday post in_situ_hybridization 3 #TechniqueThursday post in_situ_hybridization 4 #TechniqueThursday post in_situ_hybridization 5 #TechniqueThursday post in_situ_hybridization 6 #TechniqueThursday post in_situ_hybridization 7 #TechniqueThursday post inv_pcr 1 #TechniqueThursday post inv_pcr 2 #TechniqueThursday post inv_pcr 3 #TechniqueThursday post inv_pcr 4 #TechniqueThursday post nanopore 1 #TechniqueThursday post nanopore 2 #TechniqueThursday post nanopore 3 #TechniqueThursday post nanopore 4 #TechniqueThursday post nestedpcr 1 #TechniqueThursday post nestedpcr 2 #TechniqueThursday post nestedpcr 3 #TechniqueThursday post pcr 1 #TechniqueThursday post pcr 2 #TechniqueThursday post pcr 3 #TechniqueThursday post pcr 4 #TechniqueThursday post pcr 5 #TechniqueThursday post pyroseq 1 #TechniqueThursday post pyroseq 2 #TechniqueThursday post pyroseq 3 #TechniqueThursday post pyroseq 4 #TechniqueThursday post pyroseq 5 #TechniqueThursday post pyroseq 6 #TechniqueThursday post rt qpcr 1 #TechniqueThursday post rt qpcr 2 #TechniqueThursday post rt qpcr 3 #TechniqueThursday post rt qpcr 4 #TechniqueThursday post rt qpcr 5 #TechniqueThursday post rt qpcr 6 #TechniqueThursday post rt qpcr 7 #TechniqueThursday post sangerseq 1 #TechniqueThursday post sangerseq 2 #TechniqueThursday post sangerseq 3 #TechniqueThursday post sangerseq 4 #TechniqueThursday post sangerseq 5 #TechniqueThursday post sangerseq 6 #TechniqueThursday post sangerseq 7


#ScienceSaturday

We introduced our #ScienceSaturday to cover other interesting and current topics in biology in addition to biological methods. The basis for our contributions were scientific articles, which we have summarized to the most important information’s for us. Through the different topics we presented there, we could give an insight into different topics and thus show our followers how diverse biology is. By providing an overview of the diversity of fields of work, we have created an initial basis for forming opinions on scientifically relevant topics. This may help people to better classify topics and thus promote science communication.

#ScienceSaturday post acne 1 #ScienceSaturday post acne 2 #ScienceSaturday post acne 3 #ScienceSaturday post acne 4 #ScienceSaturday post acne 5 #ScienceSaturday post acne 6 #ScienceSaturday post acne 7 #ScienceSaturday post acne 8 #ScienceSaturday post bacterialwounds 1 #ScienceSaturday post bacterialwounds 2 #ScienceSaturday post bacterialwounds 3 #ScienceSaturday post bacterialwounds 4 #ScienceSaturday post bacterialwounds 5 #ScienceSaturday post biologicalclock 1 #ScienceSaturday post biologicalclock 2 #ScienceSaturday post biologicalclock 3 #ScienceSaturday post biologicalclock 4 #ScienceSaturday post biologicalclock 5 #ScienceSaturday post bixincancer 1 #ScienceSaturday post bixincancer 2 #ScienceSaturday post bixincancer 3 #ScienceSaturday post bixincancer 4 #ScienceSaturday post bixincancer 5 #ScienceSaturday post bixincancer 6 #ScienceSaturday post bixincancer 7 #ScienceSaturday post bixincancer 8 #ScienceSaturday post cancercelegans 1 #ScienceSaturday post cancercelegans 2 #ScienceSaturday post cancercelegans 3 #ScienceSaturday post cancercelegans 4 #ScienceSaturday post cancercelegans 5 #ScienceSaturday post cancercelegans 6 #ScienceSaturday post crisprcancer 1 #ScienceSaturday post crisprcancer 2 #ScienceSaturday post crisprcancer 3 #ScienceSaturday post crisprcancer 4 #ScienceSaturday post crisprcancer 5 #ScienceSaturday post crisprcancer 6 #ScienceSaturday post drevil 1 #ScienceSaturday post drevil 2 #ScienceSaturday post drevil 3 #ScienceSaturday post drevil 4 #ScienceSaturday post drevil 5 #ScienceSaturday post fxs 1 #ScienceSaturday post fxs 2 #ScienceSaturday post fxs 3 #ScienceSaturday post fxs 4 #ScienceSaturday post fxs 5 #ScienceSaturday post longbacteria 1 #ScienceSaturday post longbacteria 2 #ScienceSaturday post longbacteria 3 #ScienceSaturday post longbacteria 4 #ScienceSaturday post longbacteria 5 #ScienceSaturday post longbacteria 6 #ScienceSaturday post mutation_rabbit 1 #ScienceSaturday post mutation_rabbit 2 #ScienceSaturday post mutation_rabbit 3 #ScienceSaturday post mutation_rabbit 4 #ScienceSaturday post neuronalcelldeath 1 #ScienceSaturday post neuronalcelldeath 2 #ScienceSaturday post neuronalcelldeath 3 #ScienceSaturday post neuronalcelldeath 4 #ScienceSaturday post neuronalcelldeath 5 #ScienceSaturday post neuronalcelldeath 6 #ScienceSaturday post rutincancer 1 #ScienceSaturday post rutincancer 2 #ScienceSaturday post rutincancer 3 #ScienceSaturday post rutincancer 4 #ScienceSaturday post rutincancer 5 #ScienceSaturday post rutincancer 6 #ScienceSaturday post rutincancer 7 #ScienceSaturday post seaslug 1 #ScienceSaturday post seaslug 2 #ScienceSaturday post seaslug 3 #ScienceSaturday post seaslug 4 #ScienceSaturday post seaslug 5 #ScienceSaturday post sicklecell 1 #ScienceSaturday post sicklecell 2 #ScienceSaturday post sicklecell 3 #ScienceSaturday post sicklecell 4 #ScienceSaturday post sicklecell 5 #ScienceSaturday post sicklecell 6 #ScienceSaturday post sicklecell 7 #ScienceSaturday post tissueengineering 1 #ScienceSaturday post tissueengineering 2 #ScienceSaturday post tissueengineering 3 #ScienceSaturday post tissueengineering 4 #ScienceSaturday post tissueengineering 5 #ScienceSaturday post tissueengineering 6


Other contributions

#IchBinHanna

Science communication is not always just about reporting on the great side of science. That's why we have also made it our duty to report on the perhaps not so dazzling part of science. In Germany, the conditions for scientists are still critically questioned. For example, most people in science are employed on a temporary basis, and employment in a temporary position is restricted by law. The majority of teachers at German universities work full time at 50% pay and are constantly subject to the constraints of job hunting and frequent relocation. Such factors impact the quality of teaching and supervision. Under the hashtag #IchBinHanna, academics at German universities report on their precarious working conditions in academia to draw attention to them. To raise awareness, we published posts about #IchBinHanna on our iGEM Instagram account. In these posts we reported about, the underlying law, consequences for teachers/students, possible courses of action, as well as the latest reformation proposals.

#IchBinHanna discussion 1 #IchBinHanna discussion 2 #IchBinHanna discussion 3 #IchBinHanna consqeuences 1 #IchBinHanna consqeuences 2 #IchBinHanna consqeuences 3 #IchBinHanna consqeuences 4 #IchBinHanna Wisszeitvg 1 #IchBinHanna Wisszeitvg 2 #IchBinHanna Wisszeitvg 3 #IchBinHanna Wisszeitvg 4 #IchBinHanna Entry 1 #IchBinHanna Entry 2 #IchBinHanna Entry 3 #IchBinHanna Entry 4 #IchBinHanna students 1 #IchBinHanna students 2 #IchBinHanna students 3 #IchBinHanna students 4 #IchBinHanna students 5 #IchBinHanna students 6 #IchBinHanna students 7


Specials

Besides our continuous posts that we published under the above mentioned hashtags, we had other topics and posts that we shared on instagram and facebook. At the beginning of our iGEM journey, we talked about synthetic biology, what iGEM is and the role of biobricks in this competition.

What are Biobricks 1 What are Biobricks 2 What are Biobricks 3 What are Biobricks 4 Synthetic biology 1 Synthetic biology 2 Synthetic biology 3

We also reported on the history of National DNA Day.

National DNA Day 1 National DNA Day 2

We also shared specific steps we have taken in our process. These include special events such as the launch of our logo and our project reveal.



We also shared special events such as visits from experts. Among other things, we got an interesting input from two representatives of Macherey-Nagel and shared it. In addition, we were allowed to visit IDT Biologika ourselves and learn interesting things about the daily lab work and interesting aspects from experts.



Also, a few from our team were at the junior jam in Münster. There, we were able to get a small impression of the grand finale in Paris. We also got to know many other iGEM teams and were able to talk to them about our projects, experiences, and many other topics.



Besides our normal posts, we also shot reels, which are short videos on Instagram.

Cancer awarenness campaign

We also dedicated ourselves to the big topic of cancer. For this we started an awareness campaign on Instagram. When we realized the scope of the project, we partnered with TOKYI ASJI to work together on the campaign. In collaboration with other iGEM teams we spread awarenness about different types of cancer. In the meetings with the teams, as well as through the awareness campaign, we were able to educate about the importance of detecting esophageal cancer quickly and about the symptoms of this type of cancer, which can often be mistaken for symptoms of harmless diseases. More details about the awareness campaign can be found here: Partnership.

Twitter

The posts on Instagram and Facebook are redundant. On Twitter, on the other hand, we followed a different scheme of posts. Here we have not published our contributions to the three hashtags #MemeMonday, #TechniqueThursday and #ScienceSaturday, because in our opinion these do not fit optimally to Twitter from the design. On Twitter, our focus was mainly on sharing specific content about our journey at iGEM as a team. We mainly showed our meetings here, reported on visits and other special events we had over the year.

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